Medibank Hits The PR Trail To Cover Failures

Three days after Choice slammed the private health insurance industry, a month before he's likely to report another fall in customer numbers and a year after promising to tackle "unsustainable" healthcare costs while enjoying a multimillion-dollar salary, Medibank's chief executive appears to be playing the PR game of blame-someone-else-for-your-challenges.

And never mind that Medibank, operating in capitalism's equivalent of a sheltered workshop, with the taxpayer doing most of its work for it, is outrageously profitable despite having the industry's highest number of customer complaints.

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